Tuesday 24 July 2012

What is 'Friend of the Sea' and why are they important?




'Friend of the Sea' are a very important part of todays fishing industry. Today, I just want to give you a little insight to what they are about and why the company I work for (M&J Seafood) purchase and sell Friend of the Sea products.

Friend of the Sea's mission is simple. To conserve marine habitats across the world. Its passion we all share at M&J Seafood.

Which is why M&J Seafood are please to offer our customers both wild and farmed fish and seafood backed by the Friend of the Sea accreditation. Whenever you buy products under this scheme you know that the supplier is rigorously and continually monitored by a global team to ensure that; stocks are not overexploited, discards are minimised, there is no by-catch of endangered species, there is no impact on the seabed and all international statutory regulations regarding responsible fishing are adhered to.

Along with our (M&J Seafood) own strict criteria for responsible sourcing, products backed by the Friend of the Sea scheme are another way we are delivering on our promise to do all we can to protect the future of our seas.

Below is a selection of our Friend of the Sea accredited species. All these fish are available in a range of sizes. 

Call your local branch for more information and prices. Find you local branch HERE!

LEMON SOLE - A beautiful fish that will grace the finest of menus.

PLAICE - The Great British favourite.

DABS - A wonderful, under-utilised fish, fantastic value for money.

DOVER SOLE - A truly sustainable source for this great fish.

TURBOT - The king of the flat fish, a stunning quality premium fish.

BRILL - Succulent with a slightly sweet flesh and easy to prepare.


For further information, please do not hesitate to get in touch!

All the best, Simon.




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