I love this story and I have mentioned it briefly before, but as our Fresh Fish Buying Manager has spent a day with these guys last weekend, I wanted to re-visit the story and show you a few pictures that were captured on the day.
This small family supplier are based at Chesil Beach on the Portland Coast line. The family have been fishing this way for Mackerel since world War Two.
Two rowing boats, a big net and man power. Its as simple as that.
well, when I say simple, I mean simple in the way of technology, because this is not a simple job. Its extremely hard work and time consuming, but it produces by far the best and freshest Mackerel we can get our hands on.
We have recently managed to secure a deal, where we purchase every single fish that they catch.
Sustainable, Carbon neutral, and as fresh as you can get!
So, as the advert says "If Carlsberg could do....." this would be Carlsberg Mackerel!
Available from all branches today!
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